BlizzCon is a Blizzard Entertainment-hosted gaming convention.
The first BlizzCon was held October 28–29, 2005. The Major announcement was the first World of Warcraft expansion pack, The Burning Crusade, as well as the new Horde race, the Blood Elves.
Playable demos of The Burning Crusade and StarCraft: Ghost were also available.
In 2006, Blizzard had neither a BlizzCon nor a Worldwide Invitational, instead they attended the Electronics Entertainment Expo (or E3) and unveiled the new Alliance race for the Burning Crusade expansion pack, the Draenei. This was the last E3 Blizzard attended, and they have since preferred to hold their own events.
The only game that had a playable demo was the Burning Crusade, as StarCraft: Ghost had been "indefinatly postponed" by this time.
On the 12th of April 2007 Blizzard announced that they would be holding a second convention this year. This convention was held on August 3, 2007. Details about the event are limited to what was included in the announcement;
Highlights for this year's BlizzCon included:
- Discussion panels with Blizzard game developers;
- Competitive and casual tournaments, including a World of Warcraft TCG tournament;
- Costume, machinima, and character sound-alike contests with great prizes;
- Live orchestral performances of music from Blizzard games;
- And many more exciting activities.
The major announcement at the convention was the second World of Warcraft expansion pack, The Wrath of the Lich King.
During the convention, the Terran race was revealed, along with aspects of the Terran campaign. A lore discussion and art discussion  were held. Those attending the convention also were able to play skirmished StarCraft II matches, either multiplayer or against a computer, using either the Terran or Protoss races.
On May 12, 2008, Blizzard announced their third Blizzcon event gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on October 10 and 11. In response to the demand to accommodate more attendees, this year's event was expanded from two convention halls to three.
Highlights for this year's Blizzcon included
- Hands-on play time with upcoming Blizzard Entertainment releases
- Discussion panels with Blizzard Entertainment developers
- Competitive and casual tournaments for players to showcase their talents
- Areas and activities devoted to licensed products such as the World of Warcraft® Trading Card Game
- Costume, machinima, and character sound-alike contests with great prizes
- Commemorative merchandise based on the Blizzard Entertainment franchises
- A silent auction
The major announcements at the convention were the Wizard class for Diablo III and the intro cinematic for Wrath of the Lich King.
Playable demos of Wrath of the Lich King, Diablo III, featuring the new Wizard class, as well as the already existing Barbarian and Witch Doctor classes, and StarCraft II.
The Monk was also revealed during this event, along with the third World of Warcraft expansion pack, Cataclysm.
Playable demos of StarCraft II, Cataclysm and Diablo III were also available.
On March 25, 2010, Blizzard announced the fifth BlizzCon was going to be held October 22–23, 2010 at the Anaheim Convention center.
- "Malthael, the Angel of Death, grows restless. Having sieged the historic city of Westmarch, he now sets his sights on a new metropolis: Anaheim, California—the great gamer haven of the West. Soon, his forces will begin their march on the hallowed halls of BlizzCon and only you, mighty Nephalem, can defend its denizens and help put a stop to the coming apocalypse."
"Are you ready?"
At BlizzCon 2013, Diablo III players who purchase a virtual ticket will unlock the Take a Look at Banner achievement, which grants players a new Banner Pattern, Banner Sigil, Banner Shape and Banner Accent. Diablo swag includes a Reaper of Souls chain, a Diablo/Skeleton King/Butcher t-shirt, and a Diablo figure in Blizzard's Cute But Deadly range.
- A look at the creation of the Reaper of Souls intro cinematic.
- A Reaper of Souls preview as the development team reveals more about the game's environments, monsters, game modes, features, and more.
- A lore Q&A for Reaper of Souls.
- A gameplay feature, with special focus on the Crusader class.
- An open Q&A about the console and PC versions of Diablo III.
BlizzCon 2014 will run November 7th to the 8th at the Annaheim Convention Center.
- November 7: A "what's next?" panel for Diablo III, with new features and concepts being discussed (2:15-3:15PM).
- November 7: Community Corner—a chance for players to interact with designers Wyatt Cheng and Travis Day in an open discussion panel (3:30-4:45PM).
- November 8: Evolving Reaper of Souls; includes discussion about upcoming features, and a new Legendary Item will be designed with the community (12:45-1:45PM). The item turned out to be Convention of the Elements, named after the event.
BlizzCon 2015 was be the ninth installment of Blizzard Entertainment's annual BlizzCon event. The 2015 BlizzCon took place across November 6-7, 2015, at the Anaheim Convention Center. A pre-BlizzCon charity dinner was held on November 5 in support of the Children's Hospital of Orange County.
BlizzCon 2015 tickets went go on sale in two batches on Wednesday, April 15 at 7 p.m. PT and Saturday, April 18 at 10 a.m. PT through the online event ticketing service Eventbrite, priced at $199 each (plus applicable taxes and fees). Virtual tickets went on sale in August, 2015.
The event had over 25,000 attendees and was streamed by over 10 million users.
The event's "goodie bag" included a Diablo keychain. Interviews included the Diablo setting. A dev talk was held from 3:30-4:30 PM on Friday. A replica of the Slaughtered Calf Inn was present where discussions could be held with members of the development team. Those who attended the event or purchased a virtual ticket received a themed pennant, special portrait and Murkgoblin pet (PC/Mac versions only).
BlizzCon 2016 (a.k.a. BlizzCon X) will be the tenth BlizzCon event. It will be held over November 4-5, 2016.
BlizzCon 2016 tickets will go on sale in two batches on Wednesday, April 20 at 7 p.m. PT and Saturday, April 23 at 10 a.m. PT through the online event ticketing service Universe, priced at $199 each (plus applicable taxes and fees). A pre-BlizzCon Benefit Dinner the evening of Thursday, November 3 in support of Children’s Hospital of Orange County (CHOC). Tickets for this event go on sale Wednesday, April 27 at 7 p.m. PT, priced at $750 each, and attendance will be limited.
A virtual ticket can be purchased for the event. In-game bonuses will be given to those who purchase these tickets.
The "goodie bag" was sent out ahead of the event to a number of individuals. Not long afterwards, a number of sites reported on an apparent printing error with the dice. Where they should read 1-1-1, they have instead been printed as 1-1-4. It has been suggested that this is a code for the date of the event (the 4th day of the 11th month). Likewise, the insignia on the dice bag is not the Diablo III logo, but rather a four-sided compass with four smaller points, with a "D" located inside a square (a four-sided shape). Media have speculated that this is a hint at a supposed "Diablo IV" game.
- ↑ Blizzard Entertainment main page. Blizzard Entertainment. Accessed June 21, 2007.
- ↑ 2007-09-13. Gameplay Video - Terran. Blizzard Entertainment. Accessed 2007-09-14.
- ↑ 2007-08-03. StarCraft II Single-Player Campaign BlizzCon Preview. Gamespot. Accessed 2007-08-07.
- ↑ Metzen, Chris; Chambers, Andy; Masterboo. 2007-08-31. BlizzCon 2007 StarCraft Lore Panel Editorial. StarCraft Legacy. Accessed 2007-12-02.
- ↑ 2007-08-03. BlizzCon StarCraft art/graphics panel discussion The Unofficial Starcraft 2 Forums @ IncGamers Accessed 2007-08-07.
- ↑ 2008-12-05, Blizzcon 2008 Announced. Blizzard Entertainment. Accessed on 2008-12-05
- ↑ http://www.blizzard.com/blizzcon/index.xml BlizzCon Index]. Blizzard Entertainment. Accessed on 2009-05-17
- ↑ BlizzCon Events.Blizzard Entertainment. Accessed on 2009-05-17
- ↑ 2013-10-17, Reaper of Souls at BlizzCon® 2013 on PC and PS4
- ↑ September, 2013, BlizzCon 2013 Virtual Ticket Goodies – Diablo III Achievement Available. Blizzplanet, accessed on 2013-09-29
- ↑ 2013-10-18, (Updated) BlizzCon® Store Online Sale Open Now Through November 9. Blizzard Entertainment, accessed on 2013-10-20
- ↑ 2013-10-25, Inside the BlizzCon 2013 Goody Bag. Blizzard Entertainment, accessed on 2013-10-27
- ↑ Friday Schedule, Blizzard Entertainment. Accessed on 2013-10-18
- ↑ Saturday Schedule, Blizzard Entertainment. Accessed on 2013-10-18
- ↑ Event Info - BlizzCon, Blizzard Entertainment. Accessed 2014-05-30.
- ↑ 2014-09-24, BlizzCon 2014 : In-Game Goodies Sneak Peek. Blizzplanet, accessed on 2014-09-30
- ↑ Friday Schedule, Blizzard Entertainment. Accessed on 2014-10-22
- ↑ 2014-11-04, NO ONE CAN STOP... BLIZZCON!. Blizzard Entertainment, accessed on 2014-11-05
- ↑ Saturday Schedule, Blizzard Entertainment. Accessed on 2014-10-22
- ↑ 20.0 20.1 20.2 20.3 2015-08-19, BlizzCon® 2015 Virtual Ticket Now Available. Blizzard Entertainment, accessed on 2015-08-27
- ↑ 2016-02-12, Activision Blizzard 2015 Q4 Financial Conference Transcript. Blizzplanet, accessed on 2016-03-03
- ↑ 2015-08-19, Get a BlizzCon® Goody Bag with the Virtual Ticket. Blizzard Entertainment, accessed on 2015-08-27
- ↑ 2015-10-09, BLIZZCON 2015 SCHEDULE. Blizzpro, accessed on 2015-10-10
- ↑ 2015-10-13, JOIN US AT THE SLAUGHTERED CALF INN. Blizzard Entertainment, accessed on 2015-10-16
- ↑ 2015-09-21, BlizzCon 2015 In-Game Goodies Round-Up. Blizzard Entertainment, accessed on 2015-09-29
- ↑ 2016-04-06, GET READY TO RAID BLIZZCON® 2016 NOVEMBER 4 AND 5. Blizzard Entertainment, accessed on 2016-04-12
- ↑ 2016-07-21, BLIZZCON 2016 GOODY BAG. Blizzpro, accessed on 2016-07-22
- ↑ 2016-07-29, Latest Diablo 4 rumours involve the Blizzcon 2016 goody bag and a misprinted D4. PC Games, accessed on 2016-07-30
- ↑ 2016-07-28, BlizzCon 2016 Goodie Bag: Diablo IV Announcement Conspiracy. Blizzplanet, accessed on 2016-07-30
- ↑ 2016-07-29, Rhykker Discusses the D4 BlizzCon Dice Conspiracy. Diablo Fans, accessed on 2016-07-30
- 2007-07-05. BlizzCon forum. Battle.net Accessed 2007-07-05.